HIRING AN "EXTRA EMPLOYEE"

One of my clients shared this comparison with me this morning...

"An Advertising budget and plan is much like hiring an extra employee for your company. You hire them to go out and bring back new business."
--Lee, State College Business Manager

Advertising is an investment in your business. Look at advertising as hiring an extra employee! Selecting the right media and message is important. (Just like selecting the right employee!) You need to care for your advertising message and tools as you would a new employee. Constantly review and mold the message and media mix till you get the results you desire. Your "new employee" should help you research your market, your competition, and your customer. The new employee should generate long-term customers and measurable sales revenue! I'm here to help you with your "new employee"(Advertising Strategy), contact me -- don.mast@adelphia.com