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WEEKLY TELEVISION AUDIENCE MEASURES

Week 46 of the 2004/05 Season (8/1-8/7/05)

Primetime:

During Week 46 of the 2004/05 Broadcast Season, Ad-Supported Cable's HH rating increased by 2.2 points to end at 34.3. Cable captured 62.0% of total TV viewing and outperformed the Broadcast 7-nets by 30.9 share points. Ad-Supported Cable’s delivery grew by 2.7 million homes. Broadcast experienced a decrease in all audience measures. CBS, NBC, UPN and WB had rating decreases.

Ad-Supported Cable is off to a great start in the Third Quarter of 2005. It is currently averaging a 33.7 rating, up 1.7 points from same time last year. Cable is also commanding 61.5% of total TV viewing. Broadcast on the other hand only captured 31.3% of total TV viewing.
Ad-Supported cable is performing strongly during the 2004/05 Broadcast Season. Delivery is averaging 35.5 million homes, up 2.2 million from last year and ratings have increased 1.7 to end at 32.4. Cable is demanding more than half of total TV viewing to date this season, with Broadcast falling 11.0 share points behind Cable.

Total Day:

Ad-Supported Cable delivered 21.3 million homes in the 46th week of the 04/05 Season, representing an increase of 1.6 million viewers from last year on a Total Day basis. Cable’s household ratings were up by 1.3 points from last year to end at 19.5 and the share increased by 2.6 points to end at 59.7. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a solid 30.4 points. The Broadcast Networks saw a decrease in all audience measures. Cable, to date, in the third quarter, has a very strong lead over the broadcast networks. It ended with a 59.9 share, 30.5 points above Broadcast’s level. Ratings increased by 1.5 to end at 19.8, and share increased 2.5 points from last year.

The Broadcast Networks have experienced decreases in all audience measures. For this season, Cable rose to 20.8 million homes, up 1.7 million homes from last year. Cable’s ratings increased by 1.3 points to end at 18.9 and its share rose to 55.5, an increase of 2.7 points from last year. The Broadcast Networks experienced losses across all audience measures.

Source: Nielsen Galaxy.