World Series Is Lowest-Rated Ever
Oct 27 10:44 PM US/NEW YORK --Associated Press

The Chicago White Sox's first world championship in 88 years was also the lowest-rated World Series ever.

Chicago's four-game sweep of the Houston Astros averaged an 11.1 national rating with a 19 share on Fox. That's down about 7 percent from the previous low, an 11.9 with a 20 share for the 2002 World Series between the Anaheim Angels and the San Francisco Giants.

While the 2002 World Series, which went seven games, rated higher overall, it was only averaging an 11.0 through four games.

This year was a drop of almost 30 percent from last year's series, in which the Boston Red Sox swept the St. Louis Cardinals for their first title in 86 years. That had a 15.8 rating with a 25 share.

Wednesday night's 1-0 Chicago win had a 13.0 preliminary national rating with a 21 share. It was the highest-rated prime-time show on Fox since the final of "American Idol" in May, but still not enough to save the series from being the lowest-rated. Despite rating so low in comparison to other World Series, the four games of this series were each the highest rated prime-time network programs on their respective nights.

**Note to Readers--I added this story to my blog to show the true POWER of cable over broadcast programming. Fox is a broadcast network--If the World Series games were shown on ESPN or ESPN 2--I am sure the ratings would have been higher. When looking at buying your television advertising--Cable is the Winning Investment! Low Cost/High Return! Buy advertising that your customers will see! The next time you need to advertise your business, organization, or event--Please call me (814) 235-1783 ext 286, I will share all of the local and national research information that will help you make quality advertising decisions. My goal is to work harder for you and make you successful!
---Don Mast ***