The complicated world of sports sponsorship!

http://www.independent.co.uk/news/business/comment/david-prosser-sports-sponsorship-has-never-been-so-complicated-2159695.html

TRENDS: Silly Bandz fad fades

in a matter of months

USA Today had this marketing piece on the rise and fall of Silly Banz

http://www.usatoday.com/money/industries/retail/2010-12-17-sillybandz17_ST_N.htm