Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Wednesday, January 22, 2014

Must Read Article: Brand And Marketing Trends For 2014



By Robert Passikoff, Forbes Magazine


It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. Creating new things being difficult, the next best way is to have access to validated and predictive loyalty and emotional engagement metrics to help point the way. Happily, we do. And after examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own, successful futures next year...

    Monday, September 23, 2013

    Costs of Billboard Advertising


    By Gaebler.com Staff Writer
    September 13, 2013

    How much does billboard advertising cost? Are the costs of billboard advertising worth the money? Using billboards to advertise your products and services might be a smart move, and billboard prices might be less than you think.

    Billboard advertising can be an effective and cost-efficient way for entrepreneurs to spread the word about their products and services. The Outdoor Advertising Association of America estimates that U.S. businesses spent more than $5.5 billion on outdoor advertising in 2003 and is anticipating a healthy increase in 2004. No matter how you slice it, billboard advertising is on the rise in America.

    There are a number of reasons for the recent surge in billboard advertising, not the least of which is cost efficiency. Compared to other forms of advertising, billboards are a relatively inexpensive way to get your point across to the general public.

    Consider this: A newspaper ad is only good for a day and a television commercial only lasts about thirty seconds. But a billboard ad is working for you twenty-four hours a day, seven days a week.

    The cost of billboard advertising ranges from about $700 to $2,500 a month. At that rate, ten billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same.
    Advances in technology have also contributed to billboard advertising's cost efficiency. In the past, billboards had to be hand-painted - a time-consuming and costly venture. But with today's computer technology, billboards are designed on a computer screen, printed to vinyl or poster paper, and glued to the billboard structure. The result: Higher quality ads in less time for less money.

    Before you jump into billboard advertising for your business, there are a few things you need to understand.

    1. The amount of information contained in a billboard ad is limited. If you expect your billboard to convey as much information as a print ad - forget it. It's just not possible. Keep your ads short and catchy. When it comes to billboards think more visuals, fewer words.

    2. Billboards are effective, but they do have their limitations. For that reason, (and others), smart business owners view billboard advertising as one part of a balanced marketing strategy. An integrated marketing strategy involving print, broadcast media, and billboards is key for attracting and retaining new customers.

    3. Know your market. Since the majority of people who own automobiles are typically more affluent and mobile, billboard ads tend to target middle- to upper-income demographics. It also pays to be aware of the traffic patterns of your target customer base. This will be invaluable in helping you find the right placement for your business' billboard ads.

    For more information on billboard advertising in Pennsylvania, Call "The Billboard Guy", Don Mast (814) 660-2012 or email mast@84outdoor.com . 


    Tuesday, July 16, 2013

    Do Billboards and Outdoor Advertising Still Work?


    Billboard advertising may seem outdated in this age of digital marketing coming at the consumer from every direction. Can billboards compete with more high tech forms of advertising?

    According to a study that was broken down by Forbes here it does work and is a very strong form of advertising. People spend an average of 20 hours a week in their car and travel 200 miles. During that time drivers are paying attention to what is around them…well hopefully! Some statistics from that study state drivers said they had:

    • Learned about an event they were interested in attending (58%)
    • Learned about a restaurant they later visited (58%)
    • Talked about something funny they saw (56%) on a roadside billboard
    • Been reminded to tune into a TV program (33%) or a radio station (44%)
    • Noted a phone number (26%) or Web site address (28%) written on an outdoor billboard
    Drivers are paying attention to and remembering large amounts of information every day from billboards, and while most of us cannot remember a phone number we can remember to look it up later. As far as buying and influence compared to a purchasing decision goes, there is a strong correlation between billboards and purchasing habits as well. The study says “billboard viewers make shopping decisions while in the car”:

    • 72% of billboard viewers frequently or sometimes shop on their way home from work
    • 68% frequently or sometimes make their shopping decisions while in the car
    • 38% make the decision to stop at the store while on their way home
    • 24% say they were motivated to visit a particular store that day because of an outdoor ad message
    • 32% visited the retailer they saw on a billboard later that week
    • 50% reported receiving directional information from a billboard
    • 24% said they have immediately visited a business because of an outdoor ad message
    Retailers that can target drivers with things they can pick up that day, so close to where they are now and have what they want to purchase can really benefit from using billboards. Just because billboards are not as flashy as internet advertising on television does not make them ineffective or outdated, it just means they are a different form of targeting consumers.

    Tuesday, June 25, 2013

    How to Get Everything You Want. Seriously

    You'd like to be successful in everything you do, of course. Here's how to make it happen.
     
    Getting what you want in your career and in life isn't as difficult as it may seem. I mean it.
    I've been very fortunate, both professionally and personally, and along the way learned seven key ways to help make it happen. In essence, I work to put others first, and to be more likeable, to end up with what I want in everything I do. I'll be writing about this in far more detail in my third book next year.

    In the meantime, here's a sneak peak at how you can be successful in everything you do, too:

    Listen First and Never Stop ListeningListening is the single-most important skill in professional and personal relationships. Ernest Hemingway said, "When people talk, listen completely. Most people never listen." It's sad, but true: Most people have their own agenda and are too busy talking (or waiting to talk) to listen to you. So here's the paradox: If you, unlike most people, can truly listen with empathy, then people will like you--and eventually help you get what you want.

    Help OthersIt's perhaps another paradox, but it works: When you want something from someone, instead of asking for it, help that person get what he or she wants. If you don't know what he or she wants, then simply ask, "How can I help you?" Since so many people are out to only help themselves, when you genuinely seek to help others succeed in their goals and dreams, you'll stand out. And those people you genuinely help will in turn fight to help you succeed and give you everything you want. Help others first, without expecting anything--and the returns will be enormous.

    Be Yourself: Authentic, Transparent, and VulnerableOprah Winfrey stated, "I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier." Professionals, especially of an older generation, tend to have a tough time with authenticity and transparency in the workplace. People, especially men, tend to have a tough time being vulnerable, especially with people they don't know well. Many also aren't sure how much to reveal online, or at work, or to people they've just met. But, hard as these choices may be, authenticity, transparency, and vulnerability all breed trust. And when people trust you, they'll do anything for you. Open up to people, and take a chance, and you'll be rewarded.

    Tell, Don't SellAs important as it is to listen and help others, in order to get what you want, eventually you've got to tell people what that is. But nobody wants to be sold to. So whether it's a product, service, idea, or yourself that you're trying to sell--give up on "selling." Instead, focus on telling a great story--captivating your audience, bringing to life what the future will bring, and painting a great picture of what will happen if you get what you want. When you get good at storytelling, people want to be part of that story--and they want to help others become part of that story too.

    Inject Passion Into Every InteractionPassion is contagious, but so is lack of passion. If you're not passionate about what you're talking about, why should someone else care? If you want something, you must be more excited and dedicated to it than anyone else. If you're not passionate about it, maybe it's not really that important to you. Not everyone is super high-energy and extraverted, though these qualities can help convey passion in many cases. Passion and energy alone put me through college with my first job. But ultimately, you don't need to be bouncing off the walls to convince someone of something. You just need to reveal your true passion, in the way that's genuine for you.

    Surprise and Delight OthersYou know how when you walk into a casino, there's always a slot machine going off somewhere in the background, telling the world that another person just hit a jackpot? This is what social psychologists call variable rewards. You don't know when you're going to win; you just have enough positive experiences that you feel excited, even when you're not winning. When you surprise and delight others, not only do you make them happy--you remind them that you're the type of person who might surprise and delight them soon again. Some classic examples: bringing home flowers to your wife for "no reason"; telling a customer his order will arrive next week but then overnighting it; and now, tweeting to a random prospect that she's won a free prize. If you go out of your way to make an experience with you special, especially when people least expect it, you will get huge results over time.

    Use The Four Most Important Words in Business and LifeSay "I'm sorry" when you make a mistake and "thank you" as much as you can. These words are so simple, yet so often people overlook the importance of saying them. Everyone makes mistakes, and everyone knows that. It's not when you make a mistake that's a problem; it's when you make a mistake and are too proud or embarrassed to be vulnerable, fess up, and apologize. Just say "I'm sorry" and let another person forgive you, so you can move on, and eventually get what you want. Conversely, sincere gratitude to people is a powerful emotion to convey, and opens up many doors. I send three hand-written thank you cards every morning. I send them to staff, customers, vendors, the media, and friends, and not only do I find people love receiving cards, but writing "thank you" puts me in an incredible mindset to start my day. This is not just about sending cards, though. It's about having a deep appreciation for and wonder about the people and world around you.
    Thank you for taking the time to read this. I'd love to know what you think of these seven ideas. Let me know in the comments section below.

    Wednesday, May 01, 2013

    Steps to Close the Deal via Entrepreneur Magazine

     
     
    Steps to Close the Deal
    About The Entrepreneur Magazine Small Business Solutions Center
    Playing the game is one thing. Winning is another. In the real world of day-to-day business, sometimes you'll need quick-hitting, easy-to-follow advice.
     

    10 Impressive Stats About Digital Moms #MomStats

    Here are 10 impressive stats about these tech-savvy mamas:
    1.) Nearly 70% of Moms believe technology helps them to be better moms. (Forbes)
    2.) Moms are 38% more likely to own an Internet TV device, such as Apple TV or Roku, than the general population. They are 28% more likely to use a tablet. They are 38% more likley to own a smartphone. (BabyCenter)
    tablets smartphones
    3.) Moms spend 6.1 hours per day on average on their smartphones. (TechCrunch)
    4.) Moms are 58% more likely to shop via mobile device. (BabyCenter)
    5.) In a survey of 1,500 tablet-owning moms, 97% made a purchase in the last month. (Edison Research)
    6.) 77% of moms follow 1 or more brands on social media. 23% follow 10 or more brands. (MarketingCharts)
    branding
    7.) Moms are 61% more likely to visit Pinterest than the average American. (Nielsen)
    8.) Almost 25% of a mom's phone apps are for her kids. (MakeUseOf)
    mobile apps for moms
    9.) 31% of moms spend more than 10 hours a week on their tablet, but less than 2 hours on their tablet. (TechCrunch)
    10.) 50% of moms access social media from their phones. (Nielsen)
    Want more staggering stats about moms and the technologies they're using every single day? Get the white paper, "Moms & Digital: 20 Stats About Tech-Loving Mamas."
     
     

    6 steps to pitch journalists (that will always work)

    6 steps to pitch journalists (that will always work)

    By Gini Dietrich

    Here is a step-by-step process to create this magic for yourself:
    1.Choose one newspaper, magazine or blog that makes a difference in your industry. It can be the Wall Street Journal or a trade publication. Choose just one.
    2.Comment on an article, blog post or editorial once a week. If you disagree, say so, but do it professionally. Being negative or criticizing without a solution isn't helpful. Professional discourse is.
    3.Keep this up.
    4.After about six weeks, the journalist will feel like he or she is beginning to know you and will call you for a story in the works.
    5.Add another publication every quarter so you have four that you focus on each year.
    6.Don't be afraid to go after big publications. If your expertise adds value to the stories they're reporting on, comment away!
     

    Monday, April 29, 2013

    How to Write a Sales E-mail via Inc. Magazine

    First time e-mails to potential customers must be
    short and make it easy to move to the next step.
    Read the Inc. Story Here Click Here!

     

    Wednesday, October 10, 2012

    Tuesday, August 21, 2012

    4 Tips for Using Social Media to Sell


    You can use social media to land a sale--but only if you're following these key principles. By Inc. Magazine and Tom Searcy
    Read The Story Here: Social Media Sales Story!


    Friday, August 17, 2012

    Forget the Phone Book. How to Generate Leads for Local Businesses



    A big, fat Yellow Pages landed in my driveway the other day with an audible whomp. I promptly picked it up and deposited it into the recycling bin with a second whomp. Harsh, right? But when I'm searching for something local--be it a snow shovel or a cinnamon roll--the last thing I'd do is flip through the phone book.
    Chances are, you feel the same way. A study last year by Pew Internet & American Life Project found that 51 percent of U.S. adults get information about local businesses from the internet, rather than from newspapers, word-of-mouth, TV reporting or those tragic phone books.
    Read More Here From Entrepreneur Magazine...


    Wednesday, August 15, 2012

    Marketing Is Dead?



    Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear. Read More...

    Thursday, February 23, 2012

    How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did...
    By, Kashmir Hill, Forbes Staff

    Welcome to The Not-So Private Parts where technology & privacy collide



    Monday, February 20, 2012

    Sunday, February 13, 2011

    Web 2.0 Summit 2010: Mark Zuckerberg,
    "A Conversation with Mark Zuckerberg"



    Thursday, February 03, 2011

    15 Essential Social Media Tools for PR Agencies

    http://oneforty.com/blog/15-essential-social-media-tools-for-pr-agencies/

    Sunday, December 19, 2010

    TRENDS: Silly Bandz fad fades
    in a matter of months
    USA Today had this marketing piece on the rise and fall of Silly Banz

    Wednesday, January 07, 2009

    2009: The Year of One-to-One Marketing
    By KIM T. GORDON
    Posted: 2009-01-06 17:33:01

    As we kick off 2009, one thing is crystal clear: We're entering an entirely new era for marketers. Let's call this the year for building relationships. Right now, prospects want to make every purchase a safe one. That means they'll rely on companies or brands they know and trust. Closing sales will require a stronger emphasis on tactics that let you relate to customers one to one. And it's never been more important to craft a set of effective letters that you can customize for individual prospects.

    Writing a great letter takes a bit of time and know-how. Whether you use it to follow up a lead, close a hot prospect or introduce your products and services, a well-crafted letter will be one of your most powerful marketing tools in the new year.These six rules will help you write letters that motivate your best prospects:

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    Rule 1. Set a Measurable GoalEvery good letter must be written to make something happen. Focus on that goal before you begin, and decide what your letter must contain to produce the desired result. Make reading your letter worthwhile for your prospect, and it will reward you by advancing the sales process. If you're sending letters just to provide prospects with more information, you're wasting your postage and opportunity to move prospects to the next level.

    Rule 2. Have a Strong HookYour letter has to immediately grab the reader's interest or it'll be discarded as junk mail. Depending on the type of business you're in and what you're marketing, your hook can be a special offer or a lead communicating a unique benefit. When your letter follows a phone call, highlight the benefits your prospect desires in the first paragraph.

    Rule 3. Convey a Unique MessageHave you ever received letters from competing companies with virtually identical offers? Chances are you tossed them because you couldn't tell one company from the other. Take a look at one of your old letters. If it could have been sent by any of your closest competitors, rethink your approach. The message, pricing and offers contained in your letter must be unique to your business and tie into your branding.

    Rule 4. Keep the Reader in MindImagine you were face to face with your prospect, reading your letter aloud. Would you be comfortable, or would the tone be all wrong? Your letter is a one-to-one communication with a real person. Don't come on too strong or overpromise. Use simple, direct language, not flowery prose or impressive vocabulary. And because you won't really be face to face with your prospect, the look of your letter alone must convey your professionalism, so double-check for errors.

    Rule 5. Write About "You the Customer"Great letters are directed outward. That means they stress what "you the customer" will get and not what "we the company" provide. Highlight benefits front and center, and use the body of your letter to describe the features. Then summarize the key benefit once again, and close with a call to action that gives the prospect a reason to move to the next step in your sales process.

    Rule 6. Make Responding EasyNo matter what type of marketing letter you're writing, close by providing a clear and actionable next step. In some cases, the responsibility for that action--such as sending a written proposal or contract--will rest with you. When a special offer has been made, your letter should make it quick and easy for the prospect to take advantage of it via phone, e-mail and postal mail. The fewer hurdles your prospect must jump, the more likely you are to close the sale.

    Kim T. Gordon is the "Marketing" coach at Entrepreneur.com and a multifaceted marketing expert, speaker, author and media spokesperson. Over the past 26 years, she's helped millions of small-business owners increase their success through her company, National Marketing Federation Inc. Her latest book, Maximum Marketing, Minimum Dollars, is now available.
    2009-01-06 17:23:04

    Thursday, February 14, 2008


    Advertising During a Recession

    Article from: http://blogs.bnet.com

    January 31st, 2008 @ 3:33 pm

    What should marketers in a flat lining economy do? It’s clear that consumers are going to be watching their warecession hot dogllets a bit closer, and advertisers will have to try harder to pry pocketbooks back open in order to justify their budgets.

    On Monday, the Times ran a story on how marketers are quickly moving to capitalize on consumer worry. Wal-Mart went back to focusing on Every Day Low Prices with the slogan, “Save money. Live better,” and became one of the few retailers to post growth in the holiday season. Nissan has taken to hyping the Altima’s miles per gallon over style or performance. But Avi Dan at Ad Age points out in his tips to CMOs that focusing on price for a campaign can have short-term benefits and long-term drawbacks. “Reliance on price incentives as a marketing tool is dangerous — it devalues the brand, and it’s hard to wean consumers off it.”

    CEO Drew Reisser of marketing consulting group Renegade offers sound advice to MediaPost on what marketers can do during a recession:

    • Focus on advertising with clear and proven return on investment, such as Internet and promotional advertising.
    • Be prepared to cut budget bloaters like trade shows, which have a harder time proving ROI.
    • Focus on a brand’s core base, instead of going after more expensive new customers
    • If a brand has made its bones on humor, don’t be quick to change that. “Acknowledging bad times might feel right, particularly if a recession is protracted, but consumers may not want to be reminded of that fact. And a little entertainment can go a long way, Neisser says. ‘If humor was right for your brand in good times, it’s even more right for your brand in bad,’ he says.”

    Online advertising could be one bright spot, with a bevy of news sources declaring that Google, and by extension Internet advertising, seems to resilient to economic downturns. The Times UK expects online advertising growth to perhaps slow down, but not even begin to touch the depths of the 2000 crash, while Wired News declares Google may be recession proof, comparing their AdWords program to direct mail:

    “We looked at all the past recessions from 1950 on and we found that direct mail — Google’s most direct predecessor — actually grew during six recessions,” Cowen and Company’s Friedland says. “Given the current environment, there’s no reason to think Google will outperform. But there’s no reason to think it will underperform.”

    Thinking that Internet advertising will be the industry’s savior is a bit rosy, however. While Internet ad spending is growing incredibly rapidly, it’s forecasted to slow to 30 percent in 2008, and it still makes up less than 10 percent of total ad spending.

    (Image of the killer deal at Gray’s Papaya from flickr user aturkus, CC 2.0)