Award-Winning Executive, Millon Dollar Producer, Entrepreneur, Motivational Speaker, Customer Service & Marketing Expert, Business Instructor, Baseball Coach, Dad, Hubby, Christian, Dog Lover. Star from the reality TV show "Whatever It Takes!"
Wednesday, January 22, 2014
Must Read Article: Brand And Marketing Trends For 2014
Monday, September 23, 2013
Costs of Billboard Advertising
1. The amount of information contained in a billboard ad is limited. If you expect your billboard to convey as much information as a print ad - forget it. It's just not possible. Keep your ads short and catchy. When it comes to billboards think more visuals, fewer words.
2. Billboards are effective, but they do have their limitations. For that reason, (and others), smart business owners view billboard advertising as one part of a balanced marketing strategy. An integrated marketing strategy involving print, broadcast media, and billboards is key for attracting and retaining new customers.
3. Know your market. Since the majority of people who own automobiles are typically more affluent and mobile, billboard ads tend to target middle- to upper-income demographics. It also pays to be aware of the traffic patterns of your target customer base. This will be invaluable in helping you find the right placement for your business' billboard ads.
For more information on billboard advertising in Pennsylvania, Call "The Billboard Guy", Don Mast (814) 660-2012 or email mast@84outdoor.com .
Tuesday, July 16, 2013
Do Billboards and Outdoor Advertising Still Work?
- Learned
about an event they were interested in attending (58%)
- Learned
about a restaurant they later visited (58%)
- Talked
about something funny they saw (56%) on a roadside billboard
- Been
reminded to tune into a TV program (33%) or a radio station (44%)
- Noted
a phone number (26%) or Web site address (28%) written on an outdoor
billboard
- 72% of
billboard viewers frequently or sometimes shop on their way home from work
- 68%
frequently or sometimes make their shopping decisions while in the car
- 38%
make the decision to stop at the store while on their way home
- 24%
say they were motivated to visit a particular store that day because of an
outdoor ad message
- 32%
visited the retailer they saw on a billboard later that week
- 50%
reported receiving directional information from a billboard
- 24%
said they have immediately visited a business because of an outdoor ad
message
Tuesday, June 25, 2013
How to Get Everything You Want. Seriously
I've been very fortunate, both professionally and personally, and along the way learned seven key ways to help make it happen. In essence, I work to put others first, and to be more likeable, to end up with what I want in everything I do. I'll be writing about this in far more detail in my third book next year.
In the meantime, here's a sneak peak at how you can be successful in everything you do, too:
Listen First and Never Stop ListeningListening is the single-most important skill in professional and personal relationships. Ernest Hemingway said, "When people talk, listen completely. Most people never listen." It's sad, but true: Most people have their own agenda and are too busy talking (or waiting to talk) to listen to you. So here's the paradox: If you, unlike most people, can truly listen with empathy, then people will like you--and eventually help you get what you want.
Help OthersIt's perhaps another paradox, but it works: When you want something from someone, instead of asking for it, help that person get what he or she wants. If you don't know what he or she wants, then simply ask, "How can I help you?" Since so many people are out to only help themselves, when you genuinely seek to help others succeed in their goals and dreams, you'll stand out. And those people you genuinely help will in turn fight to help you succeed and give you everything you want. Help others first, without expecting anything--and the returns will be enormous.
Be Yourself: Authentic, Transparent, and VulnerableOprah Winfrey stated, "I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier." Professionals, especially of an older generation, tend to have a tough time with authenticity and transparency in the workplace. People, especially men, tend to have a tough time being vulnerable, especially with people they don't know well. Many also aren't sure how much to reveal online, or at work, or to people they've just met. But, hard as these choices may be, authenticity, transparency, and vulnerability all breed trust. And when people trust you, they'll do anything for you. Open up to people, and take a chance, and you'll be rewarded.
Tell, Don't SellAs important as it is to listen and help others, in order to get what you want, eventually you've got to tell people what that is. But nobody wants to be sold to. So whether it's a product, service, idea, or yourself that you're trying to sell--give up on "selling." Instead, focus on telling a great story--captivating your audience, bringing to life what the future will bring, and painting a great picture of what will happen if you get what you want. When you get good at storytelling, people want to be part of that story--and they want to help others become part of that story too.
Inject Passion Into Every InteractionPassion is contagious, but so is lack of passion. If you're not passionate about what you're talking about, why should someone else care? If you want something, you must be more excited and dedicated to it than anyone else. If you're not passionate about it, maybe it's not really that important to you. Not everyone is super high-energy and extraverted, though these qualities can help convey passion in many cases. Passion and energy alone put me through college with my first job. But ultimately, you don't need to be bouncing off the walls to convince someone of something. You just need to reveal your true passion, in the way that's genuine for you.
Surprise and Delight OthersYou know how when you walk into a casino, there's always a slot machine going off somewhere in the background, telling the world that another person just hit a jackpot? This is what social psychologists call variable rewards. You don't know when you're going to win; you just have enough positive experiences that you feel excited, even when you're not winning. When you surprise and delight others, not only do you make them happy--you remind them that you're the type of person who might surprise and delight them soon again. Some classic examples: bringing home flowers to your wife for "no reason"; telling a customer his order will arrive next week but then overnighting it; and now, tweeting to a random prospect that she's won a free prize. If you go out of your way to make an experience with you special, especially when people least expect it, you will get huge results over time.
Use The Four Most Important Words in Business and LifeSay "I'm sorry" when you make a mistake and "thank you" as much as you can. These words are so simple, yet so often people overlook the importance of saying them. Everyone makes mistakes, and everyone knows that. It's not when you make a mistake that's a problem; it's when you make a mistake and are too proud or embarrassed to be vulnerable, fess up, and apologize. Just say "I'm sorry" and let another person forgive you, so you can move on, and eventually get what you want. Conversely, sincere gratitude to people is a powerful emotion to convey, and opens up many doors. I send three hand-written thank you cards every morning. I send them to staff, customers, vendors, the media, and friends, and not only do I find people love receiving cards, but writing "thank you" puts me in an incredible mindset to start my day. This is not just about sending cards, though. It's about having a deep appreciation for and wonder about the people and world around you.
Thank you for taking the time to read this. I'd love to know what you think of these seven ideas. Let me know in the comments section below.
Wednesday, May 01, 2013
Steps to Close the Deal via Entrepreneur Magazine
10 Impressive Stats About Digital Moms #MomStats
6 steps to pitch journalists (that will always work)
6 steps to pitch journalists (that will always work)
By Gini Dietrich
1.Choose one newspaper, magazine or blog that makes a difference in your industry. It can be the Wall Street Journal or a trade publication. Choose just one.
2.Comment on an article, blog post or editorial once a week. If you disagree, say so, but do it professionally. Being negative or criticizing without a solution isn't helpful. Professional discourse is.
3.Keep this up.
4.After about six weeks, the journalist will feel like he or she is beginning to know you and will call you for a story in the works.
5.Add another publication every quarter so you have four that you focus on each year.
6.Don't be afraid to go after big publications. If your expertise adds value to the stories they're reporting on, comment away!
Monday, April 29, 2013
How to Write a Sales E-mail via Inc. Magazine
Wednesday, October 10, 2012
What Are Some Valuable Business Lessons One Can Learn From Jay-Z?
Watch The Interview With Jay-Z, Steve Forbes and Warren Buffet.
Tuesday, August 21, 2012
4 Tips for Using Social Media to Sell
Friday, August 17, 2012
Forget the Phone Book. How to Generate Leads for Local Businesses
Wednesday, August 15, 2012
Marketing Is Dead?
Thursday, February 23, 2012
Monday, February 20, 2012
Six Strategies for Partnering with Big Brands
Friday, February 17, 2012
Sunday, February 13, 2011
Thursday, February 03, 2011
http://oneforty.com/blog/15-essential-social-media-tools-for-pr-agencies/
Sunday, December 19, 2010
Wednesday, January 07, 2009
By KIM T. GORDON
Posted: 2009-01-06 17:33:01
As we kick off 2009, one thing is crystal clear: We're entering an entirely new era for marketers. Let's call this the year for building relationships. Right now, prospects want to make every purchase a safe one. That means they'll rely on companies or brands they know and trust. Closing sales will require a stronger emphasis on tactics that let you relate to customers one to one. And it's never been more important to craft a set of effective letters that you can customize for individual prospects.
Writing a great letter takes a bit of time and know-how. Whether you use it to follow up a lead, close a hot prospect or introduce your products and services, a well-crafted letter will be one of your most powerful marketing tools in the new year.These six rules will help you write letters that motivate your best prospects:
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Rule 1. Set a Measurable GoalEvery good letter must be written to make something happen. Focus on that goal before you begin, and decide what your letter must contain to produce the desired result. Make reading your letter worthwhile for your prospect, and it will reward you by advancing the sales process. If you're sending letters just to provide prospects with more information, you're wasting your postage and opportunity to move prospects to the next level.
Rule 2. Have a Strong HookYour letter has to immediately grab the reader's interest or it'll be discarded as junk mail. Depending on the type of business you're in and what you're marketing, your hook can be a special offer or a lead communicating a unique benefit. When your letter follows a phone call, highlight the benefits your prospect desires in the first paragraph.
Rule 3. Convey a Unique MessageHave you ever received letters from competing companies with virtually identical offers? Chances are you tossed them because you couldn't tell one company from the other. Take a look at one of your old letters. If it could have been sent by any of your closest competitors, rethink your approach. The message, pricing and offers contained in your letter must be unique to your business and tie into your branding.
Rule 4. Keep the Reader in MindImagine you were face to face with your prospect, reading your letter aloud. Would you be comfortable, or would the tone be all wrong? Your letter is a one-to-one communication with a real person. Don't come on too strong or overpromise. Use simple, direct language, not flowery prose or impressive vocabulary. And because you won't really be face to face with your prospect, the look of your letter alone must convey your professionalism, so double-check for errors.
Rule 5. Write About "You the Customer"Great letters are directed outward. That means they stress what "you the customer" will get and not what "we the company" provide. Highlight benefits front and center, and use the body of your letter to describe the features. Then summarize the key benefit once again, and close with a call to action that gives the prospect a reason to move to the next step in your sales process.
Rule 6. Make Responding EasyNo matter what type of marketing letter you're writing, close by providing a clear and actionable next step. In some cases, the responsibility for that action--such as sending a written proposal or contract--will rest with you. When a special offer has been made, your letter should make it quick and easy for the prospect to take advantage of it via phone, e-mail and postal mail. The fewer hurdles your prospect must jump, the more likely you are to close the sale.
Kim T. Gordon is the "Marketing" coach at Entrepreneur.com and a multifaceted marketing expert, speaker, author and media spokesperson. Over the past 26 years, she's helped millions of small-business owners increase their success through her company, National Marketing Federation Inc. Her latest book, Maximum Marketing, Minimum Dollars, is now available.
2009-01-06 17:23:04
Thursday, February 14, 2008

Advertising During a Recession
By Jake Swearingen
Article from: http://blogs.bnet.comJanuary 31st, 2008 @ 3:33 pm
What should marketers in a flat lining economy do? It’s clear that consumers are going to be watching their wallets a bit closer, and advertisers will have to try harder to pry pocketbooks back open in order to justify their budgets.
On Monday, the Times ran a story on how marketers are quickly moving to capitalize on consumer worry. Wal-Mart went back to focusing on Every Day Low Prices with the slogan, “Save money. Live better,” and became one of the few retailers to post growth in the holiday season. Nissan has taken to hyping the Altima’s miles per gallon over style or performance. But Avi Dan at Ad Age points out in his tips to CMOs that focusing on price for a campaign can have short-term benefits and long-term drawbacks. “Reliance on price incentives as a marketing tool is dangerous — it devalues the brand, and it’s hard to wean consumers off it.”
CEO Drew Reisser of marketing consulting group Renegade offers sound advice to MediaPost on what marketers can do during a recession:
- Focus on advertising with clear and proven return on investment, such as Internet and promotional advertising.
- Be prepared to cut budget bloaters like trade shows, which have a harder time proving ROI.
- Focus on a brand’s core base, instead of going after more expensive new customers
- If a brand has made its bones on humor, don’t be quick to change that. “Acknowledging bad times might feel right, particularly if a recession is protracted, but consumers may not want to be reminded of that fact. And a little entertainment can go a long way, Neisser says. ‘If humor was right for your brand in good times, it’s even more right for your brand in bad,’ he says.”
Online advertising could be one bright spot, with a bevy of news sources declaring that Google, and by extension Internet advertising, seems to resilient to economic downturns. The Times UK expects online advertising growth to perhaps slow down, but not even begin to touch the depths of the 2000 crash, while Wired News declares Google may be recession proof, comparing their AdWords program to direct mail:
“We looked at all the past recessions from 1950 on and we found that direct mail — Google’s most direct predecessor — actually grew during six recessions,” Cowen and Company’s Friedland says. “Given the current environment, there’s no reason to think Google will outperform. But there’s no reason to think it will underperform.”
Thinking that Internet advertising will be the industry’s savior is a bit rosy, however. While Internet ad spending is growing incredibly rapidly, it’s forecasted to slow to 30 percent in 2008, and it still makes up less than 10 percent of total ad spending.
(Image of the killer deal at Gray’s Papaya from flickr user aturkus, CC 2.0)













