6 steps to pitch journalists (that will always work)

By Gini Dietrich

Here is a step-by-step process to create this magic for yourself:

1.Choose one newspaper, magazine or blog that makes a difference in your industry. It can be the Wall Street Journal or a trade publication. Choose just one.
2.Comment on an article, blog post or editorial once a week. If you disagree, say so, but do it professionally. Being negative or criticizing without a solution isn't helpful. Professional discourse is.
3.Keep this up.
4.After about six weeks, the journalist will feel like he or she is beginning to know you and will call you for a story in the works.
5.Add another publication every quarter so you have four that you focus on each year.
6.Don't be afraid to go after big publications. If your expertise adds value to the stories they're reporting on, comment away!

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