By: Rae Ann Fera
Kmart and Draftfcb used some informed risk taking and data smarts to turn a promotion for integrated retailing into a rib-tickling winner.
Showing posts with label TV. Show all posts
Showing posts with label TV. Show all posts
Wednesday, May 01, 2013
It's No Secret...JCP is sorry.
JCP's new ad campaign to win back customers.
The new "Sorry" ad coming to a TV near you.
It's no secret, recently JCPenney changed. Some changes you liked and some you didn't, but what matters from mistakes is what we learn. We learned a very simple thing, to listen to you. To hear what you need, to make your life more beautiful. Come back to JCPenney, we heard you. Now, we'd love to see you.
Friday, August 17, 2012
Forget the Phone Book. How to Generate Leads for Local Businesses
A big, fat Yellow Pages landed in my driveway the other day with an audible whomp. I promptly picked it up and deposited it into the recycling bin with a second whomp. Harsh, right? But when I'm searching for something local--be it a snow shovel or a cinnamon roll--the last thing I'd do is flip through the phone book.
Chances are, you feel the same way. A study last year by Pew Internet & American Life Project found that 51 percent of U.S. adults get information about local businesses from the internet, rather than from newspapers, word-of-mouth, TV reporting or those tragic phone books.
Read More Here From Entrepreneur Magazine...
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