How Kmart Used Social Listening (And Some Nerve) To Create A Ship-My-Pants Funny Viral Hit

By: Rae Ann Fera

Kmart and Draftfcb used some informed risk taking and data smarts to turn a promotion for integrated retailing into a rib-tickling winner.

 

Click here to read the full fastcocreate.com article

 

It's No Secret...JCP is sorry.

JCP's new ad campaign to win back customers.

The new "Sorry" ad coming to a TV near you.

 

 

It's no secret, recently JCPenney changed. Some changes you liked and some you didn't, but what matters from mistakes is what we learn. We learned a very simple thing, to listen to you. To hear what you need, to make your life more beautiful. Come back to JCPenney, we heard you. Now, we'd love to see you.

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