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Thursday, February 23, 2012
Wednesday, February 22, 2012
10 Little Known Social Media Tools You Should Be Using -- Now
Editor's note: A version of this article previously appeared at KISSmetrics.com.
Friday, February 17, 2012
Saturday, January 14, 2012
Sunday, February 13, 2011
Thursday, February 03, 2011
15 Essential Social Media Tools for PR Agencies
http://oneforty.com/blog/15-essential-social-media-tools-for-pr-agencies/
http://oneforty.com/blog/15-essential-social-media-tools-for-pr-agencies/
Sunday, January 09, 2011
Sunday, December 19, 2010
Thursday, November 11, 2010
Thursday, September 16, 2010
The definitive guide to the world’s most valuable brands
http://www.interbrand.com/en/Default.aspx
Tuesday, March 30, 2010
Tuesday, March 16, 2010
Today, March 16, 2010, 18 hours ago
Jason Grilli
The Swoosh says it all.
What‘s in a name, anyway? Plenty. Where it matters, a name says a lot. For a popular celebrity, a famous name may spell a blockbuster movie or a sold-out concert. For a giant soft drink company with a well-known brand name, it may mean instant product recall in the minds of it’s target consumers and multiple repeat sales. For all established, small and start-up businesses, a brand identity is predominant as it is an identifying mark which symbolizes the business and differentiates it from the competition.
Brand identity has a range of meanings, from your trade name and logo, to your type of business, company image, design feature, mission and vision, principles and values. From whatever viewpoint we take it, brand identity is simply a concept about comparison and contrast, individuality and specialization. Brand identity is a business tool you employ to create impact, attract attention and distinguish your business from among the throng of competition. It is both a differentiation tool and identification tool which your target consumers and your competitors make use of to highlight the similarities and differences of your company among other similar businesses.
Who are you? What do you do? What are you known for? What is your business all about? What do you stand for? What differentiates you from your competition? Brand identity comprises all these issues:
Your proposition, what your intention and purpose is
Your tone, how you state your message in your advertising through your sales pitches, offers and selling materials
The tools and channels for communication, the words and images you use to get your messages across to your public
Customer value, how you and the people you work with deal and interact with customers
Customer recognition, how your buyers know you and remember you as against your competition
A brand identity is generally regarded as effective if it triggers instant public recognition and recall, and always urges top choice selection from your target customers as against your competition. The caliber of a strong brand name is tested by it’s power to accomplish the following:
Get your message/proposition across to your public loud and clear
Back up your claim and your guarantee of reliability and trustworthiness
Trigger off instant recognition and recall among your target customers
Draw out an emotional association from your customers which results in a sale
Instill customer rapport and loyalty
Be a magnet for new customers
A strong brand identity is important in B2B because it differentiates you from your competition. It voices out your message of value and worth and can seal your market leadership position.
http://wildpitchmarketing.com/brand-identity-the-value-of-a-business-name-and-reputation
Thursday, March 04, 2010
reBlog from pamorama.net: 35 Great Social Media Infographics
I found this fascinating quote today:
Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information.pamorama.net, 35 Great Social Media Infographics, Mar 2010
You should read the whole article.
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