You can use social media to land a sale--but only if you're following these key principles. By Inc. Magazine and Tom Searcy
Award-Winning Executive, Millon Dollar Producer, Entrepreneur, Motivational Speaker, Customer Service & Marketing Expert, Business Instructor, Baseball Coach, Dad, Hubby, Christian, Dog Lover. Star from the reality TV show "Whatever It Takes!"
Tuesday, August 21, 2012
Friday, August 17, 2012
Forget the Phone Book. How to Generate Leads for Local Businesses
A big, fat Yellow Pages landed in my driveway the other day with an audible whomp. I promptly picked it up and deposited it into the recycling bin with a second whomp. Harsh, right? But when I'm searching for something local--be it a snow shovel or a cinnamon roll--the last thing I'd do is flip through the phone book.
Chances are, you feel the same way. A study last year by Pew Internet & American Life Project found that 51 percent of U.S. adults get information about local businesses from the internet, rather than from newspapers, word-of-mouth, TV reporting or those tragic phone books.
Read More Here From Entrepreneur Magazine...
Wednesday, August 15, 2012
Marketing Is Dead?
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear. Read More...
Labels:
Advertising,
Branding,
Communications,
Harvard Business Review,
Marketing,
PR,
Sales,
Social Media
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